About Errol M. Gerson

Career Highlights

· Operational control for television network, managing budget in excess of $18 million.
· Took acquired company out of bankruptcy within six months of acquisition; developed plans, restructured liabilities, rehired key personnel and launched marketing campaign.
· Built national syndication network from 70 distribution points to 604 within two years.
· Developed and launched marketing campaign, after hiring and training sales force, which generated $3.4 million in sales from scratch.
· Raised viewership from 600K to 6.8 million for branded entertainment network.
· Nearly perfect track record forecasting of trends and market fluctuations within new media industry - established while working for a premiere entertainment firm, CAA.
· Managed merger & acquisition analysis and strategy development for company looking to acquire 6 or 7 companies. Built out missing television component.

NATIONAL LAMPOON, INC Los Angeles, CA A TV Network, Web and Movie Distribution Company COO and Head of Television and Motion Picture Production Day-to-day operational management of television network reaching an audience of over 5 million. Managed all financial affairs of the company, acting as Chief Financial Officer as well. Headed up all marketing functions for National Lampoon itself, managing a nationwide Sales force of Advertising Salesmen.

· Managed annual budgets in excess of $23 million.
· Responsible for all functional financial decisions as CFO
· Developed and launched successful network expansion strategy, impacting revenue growth by over 140%.
· Developed, Budgeted and Executive Producer of 140 episodes (8 different shows) and multiple TV Specials and DVD products. EIC and Co-Producer on 3 Lampoon Motion Pictures
· Producer/Executive-in-charge multiple motion picture titles for the Lampoon

CREATIVE ARTISTS AGENCY (CAA) Los Angeles, CA Top Entertainment Talent/Literary Agency in the world, representing top Motion Picture, Television & Music Talent Executive Vice-President and Director of New Media Responsible for integrating New Media into the existing core business. Beginning with a staff of two in 1997, the division grew to 14 full-time agents and executives. Conducted intensive new media market forecasting analysis establishing an unprecedented 100% track record for accuracy. Developed and analyzed various business models, market and branding strategies for various high-end corporate clients. Successfully developed entire new revenue source for the firm.

· Generated 10 million in revenues by assisting TiVo, IPIX, Encording.com to go public.
· Signed multi-million dollar CAA representation deals with IPIX, Ampex, Extend Media, Star Media, Terra.com, and Electronic Arts.
· Created deals for numerous clients including Michael Flatley, Leeza Gibbons, Hugh Downs, Soymujer.com, Extern Media and many others.
· Negotiated and landed Intel, which built a $2 million media lab at CAA.
· Developed technology utilization processes to help clients stay at the forefront in technology in such areas as remote site editing.
· Accurately predicted and warned clients of impending impact of MP3 protocols.
· Developed revenue-generating deals, ranging from $350 to $2 million, lending high-end talent names to new media companies such as EToys, Gloss.com, Carsdirect.com
· Landed Star Media as exclusive sponsor of Carlos Santana's summer tour, generating over $2 million.

COW INTERACTIVE, INC. Los Angeles, CA Pioneering Iinteractive design and consulting firm President & CEO Built this company, one of the first interactive design firms in the USA, from scratch, soon developing a partnership with British Design firm. Grew company to over 80 employees. Responsible for all operations of company including corporate infrastructures, branding strategy, market positioning, sales and pitch strategies and staffing. Clients included Mercedes Benz, TetraPak, Sony, Levis Jeans, Motorola, Nissan, JVC, Coca-Cola, Mustang Jeans, Sun Microsystems, Champion International and many others. Company was sold to Saatchi and Saatchi in 1998

· Established this first of its kind consulting firm, generating $4.6 million within two years.
· Built websites, sales & marketing CD's, communication systems for conventions.
· Developed a $750K display for Motorola for their telecom show in Geneva; highlighting all their products, it was the hit of the exhibition.
· Developed and built a $500K new media display system for TetraPak, highlighting their baking and packaging technology.
· Designed and developed U.S. Olympic website for their 1996 games.
· Developed 5 websites for Coca-Cola in five different languages including French, German, English, Spanish and Japanese.
· Developed first-ever interactive display for FedEx.

GERSON, SCHUR, KEHR LEVINRAD &SUGARMAN Los Angeles, CA Managing Partner Accounting and Business Management firm which provided financial management/accounting services and products, including developing music touring software, for high-end clients. Represented a significant number of television production companies, film production companies, touring bands, artists, actors, and directors.

· Built company from scratch, generating in excess of $5.6 million annually.
· Successfully merged business with two other high-end accounting firms.
· Develop highly successful business management service division, servicing high end rock and roll tours through our own proprietary P&L tracking software system.
· Ran fully integrated production systems for television production companies
· Developed original computer software for the Music Touring Industry

FORESIGHT SYSTEMS, INC Division of Johns-Manville Fortune 500 Responsible for financial consulting services to Fortune 500 clients, as well as significant work for the Federal Government.

· Developed financial information systems and simulation models for our various clients.
· Designed and developed a multi-state tax planning and compliance product, resulting in sales of over $12 million.
· Provided on-site consulting for Fortune 500 clients in all 50 states
· Responsible for all Sales support activities

EDUCATION
University of Southern California BS, Accounting 1970 University of Southern California MBA, Finance 1972 University of Southern California Executive MBA 1983

TEACHING
Errol Gerson teaches Business Management at the Art Center College of Design for over 30 years, as well as at the University of Southern California. Errol has taught over 6,500 students and is the only teacher who has accomplished 100 semesters of uninterrupted teaching over those 30 years. He is the recipient of the first Legacy Teaching Award given at graduation 2004. Errol's class has consistency received the highest levels of student approval, and the class is one of the most popular classes at Art Center. The class covers every aspect of successfully owing and operating a business involved in the Visual Arts, from Accounting to Financial Management, from Investments to Income Tax and from Sales and Marketing to Goal Planning and Success Management techniques.